Tourism continues to grow in Maastricht

Each year, tourism in Maastricht is compared with 25 other towns and cities in the Netherlands. The results show how many tourists stay overnight or just come for the day, and how many jobs are sustained thanks to tourism. Here we will provide a summary of the conclusions.

Tourism in Maastricht

Key results:

  • Overnight stays in Maastricht up 12% (more than 1.2 million overnight stays in 2017)
  • More visitors from other countries (38% of the total)
  • Top for spending per visit at €72.60 (43% higher than the national average)

Increase in overnight stays

There were more than 1.2 million overnight stays by visitors in Maastricht in 2017, 20% more than in 2010. Maastricht had relatively the most overnight stays out of any other Dutch town or city in December.

This growth looks set to continue in 2018. There were 10% more overnight stays in the first three months than in the same period in 2017. This growth rate is similar to the other 25 cities.

There were more visitors from abroad in 2017, making up about 38% of the total number of visitors. The average in the Netherlands is higher (50%). Amsterdam especially scores considerably higher.

Spending an average of 1.6 nights, visitors have relatively short stays in Maastricht. This average has remained the same over the past few years and is below the national average.

Bottom for visit frequency, top for visitor spending

1.675 million people visited Maastricht 4.16 million times in 2017. This provides an average visit frequency of 2.5 times. This is lower than other towns and cities, but Maastricht has the most multi-day visits (16%). It also has the highest average spend per visit at €72.60 per visit, compared to a national average of €50.60. Visitors spend approximately €8 to €9 more than average, especially in bars, restaurants and cafés, and shops.

Jobs sustained by tourism and recreation

In 2017, the number of jobs sustained by tourism and recreation grew by 2.2%, compared to 2013. However, there were approximately 240 fewer jobs in this sector in 2017, compared to the year before. The size of the sector decreased in 2017 to 8.5% in Maastricht (a drop of 0.3%), but remains relatively large in comparison with Limburg (7.7%) and the Netherlands (6.8%).

Read the annual Maastricht tourism report (in Dutch).